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UTM Link Builder
Tag your links and see where your visitors come from.
Free to use. No account or email required.
How it works
Enter your destination, source, medium and campaign. Optional term and content tags help distinguish keywords or variations. Copy the URL into your campaign and read the tags in your analytics service.
Frequently asked questions
What is a UTM link?
It is a normal URL with campaign parameters that compatible analytics services use to attribute visits.
Will this tool track clicks?
No. It builds the link locally. Your destination needs a compatible analytics service to report visits.
Which tags should I use?
Use source for the platform, medium for the channel and campaign for the promotion. Consistent lowercase names make reports easier to compare.
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